Sometimes, a new product redefines its genre. Other times it has a positive effect on an entire community. Rarely, does one do both. The Calendar of the Jewish People is one that does, and it's about "Time".

For hundreds of years, the Jewish calendar has been no more than Gregorian calendar pages over-printed with Hebrew dates and Jewish holidays. The pictures may be beautiful; the content informative; but the calendar grid itself is problematic. This is because all Jewish calendars incorrectly place the Jewish day & date in exactly the same block as a secular day & date. The Jewish and the secular are not two equal units of time. Every other Jewish calendar require the user to remember, without it being visually communicated, that the Jewish day started the "night before", and ends at sundown of the following secular day. This is also true of calendars published in Israel.

The Jewish calendar is the first mitzvah of the Jewish People. Its calculations have worked without fail for over 3000 years and is the universally accepted roadmap of Jewish life. Of all the issues of authenticity in contemporary Jewish life, how is it that the Jewish Calendar has remained inaccurate and misleading - becoming a secondary, hidden calendar of time, a stumbling block to observance and Jewish identity.

The Calendar of the Jewish People solves the problem of dual calendars. Our patented grid clearly shows the Jewish day beginning in one evening and spanning to the next. The calendar shows the lunar and solar signposts of Jewish time, the Jewish week beginning on Saturday night, after Shabbat. The "one day" Festival schedule for Israel is included, as are secular (legal) holidays from around the world. On average, the grid takes less than a minute to get used to.